The challenges of building a sustainable future will not be solved by staring at the problem, but instead, by being open to new solutions. Albert Einstein said that “In order to overcome the problems of our time, we need to change the way of thinking that created them in the first place“. For those unique individuals who engage the world in such a radically different way, innovation comes from within. However, for the rest of us mere mortals, we have to look for a source of inspiration to discover the new or to solve the impossible.
Deadly Innovation explores how innovation often comes from the most unlikely of sources. Why clutching on to outdated values and beliefs is holding us back, and how we can build a new world through innovation.