For those unique individuals who engage the world in a radically different way, innovation comes from within. However, for the rest of us mere mortals, we have to look for a source of inspiration to create the new or to solve the impossible. The focus on the natural world as a source of innovation has been formalised through the practice of biomimicry and the science of biotechnology. There is no doubt that we have much to learn from this 4.85 billion year jigsaw puzzle that is the world we live in today.
Deadly Innovation explores how innovation often comes from the most unlikely of sources. Why clutching on to outdated values and beliefs is holding us back, and how being open to new solutions is going to help us create a better world through biotechnology and biomimicry.