"The challenges of building the future will not be solved by staring at a problem but, instead, by being open to new solutions." - Jonathan Leeming "To be truly innovative in a sustainable world you cannot just be a little bit better - You have reinvent your industry with powerful new solutions." - Jonathan Leeming "There is no way that we can have a deep understanding of everything in the world. In an attempt to be all-knowing and wise, we make sweeping and often flawed assumptions. " - Jonathan Leeming "After 3.8 billion years of natural capital, research and development, nature has come up with some ingenious ways to deal with some of life’s challenges." - Jonathan Leeming "The miracle of nature is that if there is a problem, there is an organism that has found a way to conquer it." - Jonathan Leeming "The focus on Nature as a source of innovation has been formalised through the practice of biomimicry and the science of biotechnology." - Jonathan Leeming "The true value of nature does not lay as individual units, but in it’s connectedness into an infinite number of related systems." - Jonathan Leeming "But when we focus on the Why, we look at challenges in a different way. All of a sudden we are not focusing on a problem or a narrow subset of possible solutions." - Jonathan Leeming "Innovation is difficult to define as it is not a tangible thing that we can bottle, 3D print or grow in a test tube. It exists as some kind of alluring quality, something novel, something world-changing and revolutionary. " - Jonathan Leeming "Even though innovation needs to be bigger, brighter, more efficient, faster, slower, slimmer and more sustainable, it will not happen all at once. We cannot wait until perfection, or until it solves all of our problems all at the same time. " - Jonathan Leeming